Athletics News

    Indiana Athletics and adidas Sign An Eight-Year Agreement

    Go Hoosiers! All Indiana sports will be outfitted by adidas for the next eight seasons
    Go Hoosiers!
    All Indiana sports will be outfitted by adidas for the next eight seasons
    Go Hoosiers!

    April 30, 2008

    Bloomington, Indiana/Portland, Oregon - Indiana University and adidas have entered into an eight-year partnership in which the Portland, Ore. based company will supply footwear and apparel for all 24 of the university's sport programs. The new agreement extends Indiana's partnership with adidas, who has been the official footwear and apparel supplier for Hoosier Athletics since the 2004-05 academic year.

    The contract begins with the upcoming 2008-09 academic year and extends through the completion of the 2015-16 seasons.

    "We are proud to extend our relationship with adidas, "Indiana Director of Athletics Rick Greenspan said. "We appreciate their willingness to provide our student-athletes and coaches with the best products to aid their development and training, as well as their financial assistance to our department."

    Indiana University's intercollegiate teams and coaches will be outfitted in adidas footwear, uniforms, training apparel, sideline gear and accessories. The Hoosiers are a part of a select group of universities that have similar all-school agreements with adidas including fellow Big Ten Conference members Michigan and Wisconsin. Other adidas schools include Notre Dame, UCLA, Tennessee, Nebraska and Kansas. In addition, adidas has marketing agreements with the NFL, MLS and the NBA.

    "The partnership between adidas and Indiana brings together two powerful brands that both stand for performance and excellence," stated Chris McGuire, Director of Sports Marketing for adidas America. "The powerful Hoosiers and their rich tradition is a great match for adidas and our mission to be the leading sports brand in the world. We are honored to extend our relationship with the Indiana University Hoosiers as part of the family of adidas schools."

    Hoosier coaches were very positive about the extension of Indiana's association with adidas.

    "We are very happy with our relationship with adidas," Head Football Coach Bill Lynch said. "They provide us with the best performance products for our student-athletes and make us look good in the process. We look forward to partnering with them for the foreseeable future."

    "adidas has been a partner of IU Soccer for over 30 years and is a big part of our tradition of excellence," IU Men's Soccer Coach Mike Freitag said. "We want to be the best and adidas allows us to achieve that by supplying us the best soccer equipment and apparel available."

    Indiana fans in Bloomington and across the nation can purchase adidas gear including sideline apparel, coaches' polo shirts, hats, jerseys, performance apparel and outerwear at a wide variety of quality retailers as well as on the official website of the Hoosier Athletics,

    The agreement includes important provisions that reflect the commitment of both Indiana University and adidas to labor and human rights issues. The Social and Environmental Affairs (SEA) team for adidas monitors contract factories for compliance with fair labor and sustainability codes of conduct in order to identify potential problems and implement positive changes. The adidas SEA team provides regular monitoring reports to partner schools.

    About adidas adidas is a global designer, developer and marketer of athletic footwear, apparel and accessories with the mission to be the leading sports brand in the world. Brand adidas is part of the adidas Group, a corporation that includes brands such as Reebok, Taylor Made and Rockport. For further information please visit

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