Betsy has been with IU Athletics since 2008. As the Assistant Director of Communications, she is responsible for the creation of all the Varsity Club's marketing materials, including the Hoosier Scene newsletter, press releases, brochures, mailings, invitations, website, emails, social media and other electronic communications.
Betsy came to the Varsity Club with over 10 years of experience in advertising, marketing and interactive development. She served as a Senior Web Services Consultant at Hanapin Marketing; and as both an Interactive Account Executive and Production Manager at Finelight.
Originally from Evansville, Indiana, Betsy received her Bachelor of Arts with distinction in journalism from Indiana University in 1998. She also graduated with a certificate in environmental studies from the IU School of Public and Environmental Affairs, and received a minor in political science.
Betsy is a life member of the IU Alumni Association and former board member for the Monroe County Red Cross (2007-2010). She currently also serves as a marketing coordinator for The Combine Conference, an annual technology and entrepreneurship conference in Bloomington.
Betsy resides in Bloomington with her husband, Mike, a co-founder and managing partner at SproutBox, a web-based startup investment firm.
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