Varsity Club

    IU Varsity Club Launches New Blog Site and Text to Give Campaign

    BLOOMINGTON, Ind. -- The IU Varsity Club has launched a new blog site,, and a new text to give mobile campaign to grow its support for IU student-athlete scholarships.

    The blog site will feature student-athlete profiles, donor profiles, special videos and additional content to explain the Varsity Club’s benefits and priority points. Visitors will also be able to request the Varsity Club’s giving guide or become a new donor through online and mobile gifts.

    “Varsity Club donors provide the funding for 70 percent of IU ‘s student-athletes to receive scholarship assistance each year,” said Vice President and Director of Intercollegiate Athletics Fred Glass. “We’re thrilled to create this site to tell more of the great stories that Varsity Club donors make possible.”

    “Sometimes people are unaware that IU Athletics pays full in-state and out-of-state tuition, fees, books, and room and board for our student-athletes on scholarships,” added Glass. “As the cost of an IU education rises so does our need to raise more funds for scholarships. We hope that the new blog site inspires our IU loyal fans and we’re delighted that the text to give campaign will make it easy to support our dedicated student-athletes.”

    Anyone with a cell phone can make a $10.00 donation to support student-athlete scholarships by texting IU VARSITY to 20222.* Donations are tax deductible, and will be added to your monthly cell phone bill or deducted from your prepaid balance. Messaging and data rates may apply. The Varsity Club’s text giving program is certified by the Mobile Giving Foundation and is administered through Give by Cell.

    About IU Varsity Club: 

    Established in 1954, the Varsity Club serves as the development arm of IU Athletics. Through its fundraising efforts, the Varsity Club enables 560 student-athletes in 24 varsity sports to receive quality academic and athletic experiences at Indiana University. Varsity Club donors support student-athletes in IU's 24 varsity sports through contributions for scholarships, facility projects, renovations and improvements.
    Varsity Club donors represent loyal and passionate Hoosier alumni, friends and fans. Their devotion to preserving and enhancing the rich tradition of IU Athletics makes a direct impact on Hoosier success and is important to maintaining our tradition of excellence at IU. To learn more about the IU Varsity Club, contact us at or (812) 855-0866.



    About Give by Cell:
    Give by Cell is one of a select group of approved providers of mobile giving technology, licensed by the Mobile Giving Foundation (MGF) to provide text message donation services. The company provides qualifying nonprofits with services to capture text message donations and reach a new generation of first-time donors. Give by Cell is a division of Guide by Cell Inc., the world’s largest provider of mobile technologies to nonprofits and cultural institutions. Services include cell phone audio tours, text message services, iPhone and Smartphone applications, mobile web, and mobile training. For further information visit

    About Mobile Giving Foundation:

    The Mobile Giving Foundation (MGF) was founded in 2007 to create a “mobile giving channel” that empowers non-profit organizations and donors. Working with North America’s top mobile carriers, the MGF enables the mobile channel for charitable giving by providing the organizational layer, operational guidelines and technical infrastructure for non-profit organizations and donors to use the incredible power and convenience of mobile technology. The "Mobile Giving Channel" gives wireless users a simple and immediate way to receive and respond to appeals from worthy causes with the donation charged back to the carrier bill and 100% of the donation going to the designated charity. For further information, refer to the MGF website at

    A one-time donation of $10.00 will be added to your mobile phone bill or deducted from your prepaid balance. Donor must be age 18+ and all donations must be authorized by the account holder (e.g. parents). By texting YES, the user agrees to the terms and conditions. All charges are billed by and payable to your mobile service provider. Service is available on most carriers. Donations are collected for the benefit of the IU Varsity Club by the Mobile Giving Foundation and subject to the terms found at Message & Data Rates May Apply. You can unsubscribe at any time by texting STOP to short code 20222; text HELP to 20222 for help. Privacy Policy.

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