iBN Sports Becomes New Title Sponsor of Las Vegas Invitational and Las Vegas Classic
July 23, 2010
Foothill Ranch, Calif. - iBN Sports, an online sports television network, is now launching into college sports through a new multi-year agreement with IMG College, a division of IMG Worldwide, to be the title sponsor of the Las Vegas Invitational and Las Vegas Classic college basketball tournaments.
The 10th annual Las Vegas Invitational, which is scheduled for November 26th and 27th at the Orleans Arena, will feature Kansas and contenders Arizona, Santa Clara, Ohio University, Northern Colorado, Bethune-Cookman, Valparaiso, and Texas A&M Corpus Christi.
On December 22nd and 23rd, the Las Vegas Classic will host another group of powerhouse schools at the Orleans Arena including Indiana, Colorado, New Mexico, Northern Iowa, Longwood, South Carolina State, Southern Illinois Edwardsville, and The Citadel.
"It is exciting to add iBN Sports as the new title sponsor for the Las Vegas Invitational and Las Vegas Classic," said Dan Shell, General Manager, IMG College, who manages the property as its exclusive sponsorship sales arm. "IBN Sports is a growing leader in its industry and is a perfect fit for these Tournaments, as both entities can help one another grow their respective brands, while providing access to the games to displaced fans around the country."
"We are thrilled to have iBN Sports on board as the title sponsor for these two college basketball tournaments," said Chris Spencer, Tournament Director, Basketball Tournaments, Inc. "With the quality of teams we have secured for the next several years, and the national exposure these tournaments are garnering, this certainly is a win-win for all. We are grateful to our partners at IMG College for putting this together with the strong team at IBN Sports."
In addition to being the title sponsor, iBN Sports, which is well known for its coverage of high school sports, independent league baseball, and Mixed Martial Arts, will broadcast all non-nationally televised games on its network at www.ibnsports.com.
"We are pleased that our relationship with IMG allows us to have the opportunity to promote our network to a broader audience and support college basketball," said John Mudge, CEO of iBN Sports. "We have broadcast several college sports events already, but nothing on such a national scale. We hope that fans and alumni from each of these schools will log on to watch their teams."
With a total fan base of more than 172 million fans, 77 million of which are female fans who influence buying decisions, the college sports market is a an ideal partnership for companies. The college market's affluent fan base, with more than 29 million college fans earning more than $100 thousand, and 17 million fans between the ages of 18 - 24, provides a key consumer audience.
iBN Sports will be able to tap into the share of the college market through this new partnership.
In addition to being the title sponsor for the two major tournaments in Las Vegas, iBN Sports will be recognized as a sponsor for the South Padre Invitational and Chicago Invitational which also take place on November 26th and 27th.
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