July 21, 2010
BLOOMINGTON, Ind. - Indiana University Vice President and Director of Intercollegiate Athletics Fred Glass announced today that a new state-of-the-art scoreboard is being installed at the South end of Memorial Stadium for the 2010 football season. IU's new scoreboard will provide the most cutting-edge video technology of any scoreboard in the country and will be among the nation's 10 largest college scoreboards. The Big Ten's second-largest scoreboard will also serve as a new revenue source for IU Athletics, and its integrated video and audio systems are being provided by Daktronics, Inc.
The new scoreboard is a 36-foot high by 91-foot wide high definition video screen featuring state-of-the-art technology with wide-angle visibility and unparalleled image clarity. It can operate as an independent display showing "wall to wall" video or other images or be divided into multiple zones (windows) to show a wide variety of statistics, information, graphics, animations and live and recorded video in crystal clear HD content.
Hoosier fans at Memorial Stadium will also hear all the hard-hitting action with a Daktronics custom audio system offering a powerful audio experience with excellent sound projection and high speech intelligibility. Unlike its predecessor, which was designed to amplify only speech, the new audio system is designed to reproduce high-fidelity speech, music and other audio.
"This incredible scoreboard will be another new `wow' factor for Memorial Stadium and our football fans, reflecting a continuing investment in, and commitment to, our football program," Glass said. "Football games this fall at IU will be the best of both worlds: all the hoopla of live big-time football with the luxury of a gigantic flat screen, as if you were watching in your living room."
The new 36 x 91 scoreboard is 325 percent larger than the video screen within the old scoreboard that was installed in 1999. Due to rapidly advancing technology, installing a new scoreboard became a particularly high priority for IU Athletics as replacement parts for certain elements of the old scoreboard were no longer available.
The new integrated scoreboard and video system possess a higher resolution screen providing superior clarity to the images on the screen. The screen's HD15 technology offers the most dramatic resolution for any college scoreboard in the country. The picture provided has an even higher resolution than the outstanding video scoreboards in Lucas Oil Stadium with which many IU football fans are familiar.
The larger scoreboard will also provide IU Athletics additional sponsorship opportunities.
"The more versatile scoreboard will give us greater capability to maximize the marketing potential of Memorial Stadium and IU football," Deputy Director of Athletics Scott Dolson said. "This scoreboard will be a powerful asset for our season sponsors."
The football scoreboard is the most high profile component of a package of six scoreboards IU Athletics has purchased from Daktronics for installation this summer and fall. Scoreboards are being installed at Memorial Stadium, the Counsilman-Billingsley Aquatic Center, Armstrong Stadium, and the Tennis Center. The scoreboards will impact 10 of IU's varsity sports programs (five men's and five women's): football, men's and women's swimming and diving, water polo, men's and women's soccer and men's and women's tennis.
The total price for the six-scoreboard package is $3,000,000, which includes nearly a half-million dollar package discount from the price of $3,470,600. The pre-discount price of the Memorial Stadium scoreboard was $2,062,900. The scoreboard purchase is being funded through the IU Department of Athletics budget over fiscal years 2009-2010 and 2010-2011. No interest or other financing costs are being paid. Because Indiana's Department of Athletics is a financially self-sustaining entity, no public, university or campus funding was used to pay for the scoreboards.
Daktronics is recognized as the world's leading provider of full-color LED video displays. Daktronics began manufacturing large screen, full-color, LED video displays in 1997. Since then, over 6,400 large screen LED displays have been sold and installed in sporting and commercial facilities around the world. Since 2001, independent market research conducted by iSuppli Corp. lists Daktronics as the world's leading provider of large screen LED video displays. Daktronics designs, manufactures, markets and services display systems for customers around the world, in sport, business and transportation applications.