Big Ten, Indiana Collaborate with Get to Know Her Campaign for Women's Basketball
Nov. 18, 2008
BLOOMINGTON, Ind. - Indiana Athletics is collaborating with the Big Ten Conference in its latest public service effort for women's basketball. The Get to Know Her campaign is a fully integrated effort that will allow fans to see the non-basketball sides of their favorite student-athletes via multimedia tools and on-campus promotions.
Indiana women's basketball has already began steps of the Get to Know Her campaign as each player has adopted a local elementary school and were each named a "Star of the Year" for their school. The Hoosiers have also made personal appearances to each school and even spoke to students in assemblies.
At each Indiana women's basketball game, every player will have a welcome message to their school and also to all Hoosier fans. Video messages from the Hoosiers during the game will also help fans Get to Know their favorite players.
The campaign is funded in part by the NCAA as part of a grant program that is designated to foster the growth of women's basketball on NCAA member campuses and within NCAA member conferences. The Big Ten Conference was one of 70 member schools and conferences to submit a proposal in the first round of a three-year pilot program. NCAA staff and representatives from the NCAA women's basketball marketing consultant firm Hawkeye Sports and Entertainment evaluated the proposals. The Big Ten was selected as one of five conferences to receive grant funding, while 12 institutions were also awarded.
Elements of the Get to Know Her campaign include theme nights, Big Ten Network-produced PSA's and video and print feature stories. Fans will also enjoy increased chances to learn about their favorite women's basketball players through multimedia outlets. Written feature stories will appear on the Big Ten website throughout the conference season, while the Big Ten Network will air features and Get to Know Her PSA's through the duration of the 2008-09 campaign.
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